Another first for Saab: Buy a new car and visit Europe
HISTORICAL SAAB: VIPS, No 1, 1969, PAGE 25
A MOST EXCITING WAY TO BUY YOUR SAAB AND FLY WITH US TO SWEDEN FOR 15 DAYS.
SAAB – BUY A NEW CAR AND VISIT EUROPE…. ALL IN ONE NEAT PACKAGE.
Saabs sales organisation in the USA have now an attractive offer to potential Saab buyers. The offer includes buying a new SAAB car, and includes also a visit to Europe. The sales campaign known as `SAAB Summer-flight 1969 ´invites customers to buy a Saab and be flown by chartered plane to Sweden to take delivery of their car. Several such trips have been planned for prospective SAAB buyers during June, July and August with flights leaving from New York, Chicago, San Francisco and Los Angeles. The planes are scheduled to land in Stockholm and guest will then get to travel through Sweden by coach visiting such places as Hedenlunda (some rally driving by Eric Carlsson is on the agenda), SAAB in Linköping and the SAAB production facility in Trollhättan. The coach tour ends in Malmö where customers are finally presented with the keys to their cars. All cars are delivered free of customs and excise duty according to SAAB´s European Delivery Program and registered with temporary tourist number plates which permit the cars to be driven throughout Europe. The home trip to the USA takes place one week later from Copenhagen in Denmark where cars are driven onto the SAAB chartered cargo ship bound for the USA.